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The brand’s fragrance, Eau, is named Best Aqueous Fragrance at the Marie Claire UK Fragrance Awards 2025.
July 21, 2025
By: Rachel Klemovitch
Assistant Editor
Free Yourself fragrance-first wellness brand, received the Best Aqueous Fragrance accolade at the prestigious Marie Claire UK Fragrance Awards 2025.
This recognition was given to “Eau,” the brand’s outstanding olfactory composition, distinctive sensory experience, and innovative approach to emotional well-being through scent.
Jeff Miller, co-founder of Free Yourself, said,
“This award is an incredible honor and validation of our commitment to creating fragrances that not only smell extraordinary but also enrich the emotional well-being of our customers. Eau embodies our belief that fragrance can be a powerful tool for mindfulness and emotional clarity. We’re thrilled that Marie Claire UK has recognized Eau’s transformative sensory impact.”
Free Yourself is renowned for its niche-level artistry, clean and green formulations, and eco-conscious packaging, aligning beauty, sustainability, and emotional intelligence.
Crafted by perfumer Maud Chabanis, Eau is designed as a mindful ritual, offering users a sensory escape characterized by tranquility and emotional flow.
Eau is a modern fragrance centered around an aquatic accord. Fragrance notes include pink pepper, blackcurrant, bergamot, grapefruit, lemon, orange blossom, gardenia, and petitgrain.
The fragrance deepens into sensual and comforting notes of amber, musk, and white woods, creating an intimate, skin-like accord.
Eau, along with the entire Elements Collection (Air, Feu, Terre), represents a blend of science-led fragrance design and mindful rituals, inviting users into meaningful personal experiences.
The Fragrance Foundation Announces 2025 Award Winners
The Fragrance Foundation Reveals Packaging of the Year Winners—and More
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